What is PBN? Why should we be afraid of it!

What is PBN?

In this way, the site administrator creates a collection of different blogs and sites and puts content related to the topic of your site in them. These blogs will gain credibility and status over time and will be a good space for linking to the main site.

One of the most important and influential factors in ranking Google results is the number and quality of inbound links to the site, but this factor is also the most important reason for Google to lose its position and penalty!

In fact, this double-edged sword is our most important tool in tough and complex competitions that, if not used properly, may land on our site and our business.

PBN stands for Private Blog Network, later known as Private Backlink Network. If we look at the meaning of this phrase, we can say in a simple definition;

Before we take a closer look at the positive or negative effects of this approach, let’s take a look at the philosophy of existence and the path of PBN formation.

When was the concept of PBN introduced in SEO?

It can be said that PBN is a special type of Link Farm. The Link Farm has been on the market since 1999, yes, many years ago, and its goal was to build a huge collection of sites that were linked together and linked to a specific site.

At the time, Google’s algorithms weren’t as smart as they are today, and they depended heavily on links to rank sites. This dependency was so great that Google itself officially calculated and announced a factor called Page Rank for the sites. PageRank was determined directly based on the number and quality of inbound links.

With this philosophy, many sites were created that linked to you in different ways and made money for themselves. Methods such as registering on directory sites, exchanging two-way links, and exchanging three-way links quickly became one of the most important and influential techniques in SEO. We have reviewed and introduced most of these methods in an article entitled Black Hat SEO Techniques in Link Building.

Everything was going well until the number of webmasters and sites that used this method became very large, and the farms were filled with links to scattered and unrelated topics. Google’s algorithms have improved, and the value of such sites was lower than ever before. It was difficult to find a secluded farm at the time of the various blogging services.

PBN is a personal farm link

The idea for PBN came from the fact that webmasters were looking for links to set up personal farms because it was difficult to find an empty, related farm. In the early stages, setting up specialized blogs on free services was an effective solution because these sites generally had very high page rates, many options were available, and of course the cost of building a farm was very low.

This method also quickly spread, resulting in a decrease in the value of blogs from Google’s point of view and a decrease in the impact of this model of PBN. This time, however, creative and ever-active minds in SEO were not idle and found a new way to build PBN, which expanded its concept to Private Backlink Network.

Domains have replaced blogs

Due to the low value of blogs, low domain prices and the availability of free or shared hosting services for a new site with a specialized theme were not difficult, and of course there were many domains that were released due to failure or change in their workflow. Domains, some of which even had a high Page Rank.

Throughout the years, Google has been working to improve its algorithms and introduce new algorithms such as the Penguin algorithm (in 2012) with PBN and Link Farm. But the creativity of webmasters has always been one step ahead of improving algorithms, until Google’s blood boiled in 2014, and a handful of scrutiny of its experts followed the massive PBN networks and disabled them.

Since then, the risk of using PBN has risen sharply, and many sites have faced severe penalties and downgrades, but this has not eliminated or discarded PBN, but new ideas and methods to stay out of the radar of Google’s algorithms and experts. Was.

The result of this ongoing struggle has been to reduce the impact of such links and increase the cost of building a PBN, which we will explain in the following sections of this article.

main reasons to have a PBN

In the common methods of external link building, we focus on identifying relevant and reputable sites and try to get links from them by paying money or creative activities. But these methods have four major drawbacks:

The sites we choose may reduce their activity or remove their content focus from our site.
Competing sites monitor our activities and are present wherever we are.
Websites with irrelevant topics and without strategy work with our link building resources and increase the number and variety of outbound links.
Reputable and valuable sites charge a high price for your link.

With this in mind, the idea of setting up a private network becomes a logical link, the most important reasons for SEO experts to build a PBN are:

1- You have strict control over link building resources

If all the sites that link to you are under your supervision, you will never have a problem with the presence of competing sites, loss of content focus, or loss of quality and credibility.

In the worst case, your site may be penalized by Google, and in this case, since all the links are at your disposal, you can easily identify and remove low-value and malicious links and get rid of the Google penalty.

2- You use valid and released domains

Instead of focusing on sites with relevant content and credibility, just look at the domains that end each day and choose topics related to your site.

In fact, your options for external link building and building huge networks will be enormous.

3- The process of bargaining and supervision becomes simple

Websites that are reputable and valuable usually have complex and difficult processes for accepting your link and displaying it in different sections of the site. In fact, identifying these sites, interacting with the site administrator, and monitoring the link and maintaining the quality of the content is time-consuming and tedious.

It may have been a priority for you to start a personal PBN article before this article, but before you take any action, we suggest that you familiarize yourself with the difficulties of setting it up.

How does Google identify and fine-tune PBN backlinks?

Starting a private network is a link to an exciting and, of course, practical idea, but as soon as the game starts, you should know that Google’s algorithms and experts are in front of you. If your network is detected by Google, it will have bad consequences for all sites on that network.

In this section, we’ll look at some of Google’s most important ways to identify PBN and ways to deal with it.

1- The domains are all in the name of one person

One of Google’s criteria for identifying link building networks is domain ownership. If all the sites on a network that reinforce each other belong to the same person or are registered by an intermediary company, it will be easy to understand their relationship.

To avoid this problem, your domains must be registered in different people’s names or the Whois information of the sites must be hidden. Of course, hiding Whois information will cost you extra, which makes Google more suspicious of these domains. As a result, it is suggested that domains be registered in different people’s names.

2- Link network sites are located on a host or server

Identifying the hosting company or IP site is a very simple task for Google. If the sites on your network that reinforce each other are all on the same provider and with the same IP, the risk of network identification by Google will be practically high.

To solve this problem, you need to get hosting from different companies or provide a dedicated IP for each site, which will increase costs and make it difficult to manage sites.

One common way to hide hosting information is to use CDN services such as Cloudflare, which changes the site’s DNS and hides the original hosting information. It is interesting to know that even with this service, the original IP is still recognizable and traceable for Google!

3- The domains you buy are working with new nature and content

You need more than luck to succeed in affiliate business and you need more than luck to succeed in affiliate business. Because with fundamental changes in the content and structure of a site, Google may notice its entry into a link network.

Imagine that you have found an old and reputable site in the field of tourism that has stopped working for some reason. By purchasing this domain, you will have a new site with a different address structure and, of course, completely new content.

The loss of internal links to the site, the removal of indexed content, and of course the absence of pages that received external links will reduce the validity and value of this domain. One way to deal with this is to go to Archive.org and check the pages stored in this domain.

In this way, the valuable domain pages are identified and the addressing structure and content of the pages are re-simulated on your hosts.

4- Contact information and site branding change or are similar

Perhaps the most common mistake made by PBN is to use the same information, branding, content, and images on all sites. This will make it easier for Google to identify the connection between your sites and your goal of setting up a network.

To avoid this problem, make sure that the logo, contact information, geographical location, images and text of the site, the page about us, and… are completely specific and accurate for each site.

Google’s algorithms currently have a high ability to identify duplicate content and do not give it value or credibility if they view such pages. As a result, if your sites collect content from the web and publish it for no purpose, they have no chance of maintaining credibility and transferring it to the original site.

One of the most important activities you can do to maintain your PBN is to keep your site updated.

5- Site content is not updated or similar

In the past, once you created a new domain or blog, it was enough and you could easily keep your network up-to-date and up-to-date by copying content from reputable sites. But if you’re planning to launch PBN today, keep in mind that each of the sites on the network must have specific and completely different content.

Google’s algorithms currently have a high ability to identify duplicate content and do not give it value or credibility if they view such pages. As a result, if your sites collect content from the web and publish it for no purpose, they have no chance of maintaining credibility and transferring it to the original site.

6- Sites located on a network do not link elsewhere

The main purpose of setting up a Private Backlink Network is to be exclusive, but it also makes your activities recognizable to Google. If all the sites on a network only reinforce each other and do not link to any other site in their area of activity, Google is more likely to be present in a network.

To avoid this problem, you should identify the reference sites related to the domain of each domain and link to them in different content or sections of the pages.

7- Your domains do not receive new links or are not active on social media

Purchased domains initially have good credibility and links, but you should also have a plan to maintain and improve them.

If your site does not receive new links or does not have user satisfaction signals such as feedback and introduction on social networks, it will gradually lose its value and credibility. As a result, external linking to sites that are on your network will still be one of your most important tasks.

Why not consider building a PBN?

You’ve probably noticed by now how much risk, cost, and effort it takes to set up a private network of sites. But let’s take another look at the reasons why we believe that using PBN is no longer a good strategy in SEO. After seeing these reasons, if your mind is looking for the right link building strategies, we suggest you take a look at the white hat link building tutorial page.

1- It costs a lot to build and maintain a PBN

If you don’t pay attention to the 7 points we mentioned in the previous section, it may seem like a simple and cheap PBN setup, but the chances of Google identifying it and penalizing sites will be very high.

Purchasing domains, hosting, dedicated IP, site management, external link building, and content updates are all activities that will save you a lot of time and money. If you’re still thinking about building your own network, keep in mind that you need to fund it.

2- Building a powerful network is time consuming

Just review the path we have taken so far. That you continuously monitor and purchase the released domains, identify the old pages of the site and rebuild them on your hosts, enter contact information, logos and dedicated content for each of them, and continuously update new and exclusive content on Put them on, it’s hard work and time consuming.

Hard work is determined when you realize that you need a lot of these sites to build a strong PBN, and it will take a long time for your farm to reach fruition.

If you have a PBN strategy in mind, be careful to look at it as a long-term investment.

3- We neglect our site

What happens if we devote time and energy to producing and updating PBN to producing valuable content and strengthening the original site? The fact is that nearly 90% of Internet sites do not have much competition to reach the first page or even a Google ranking.

Side effects and finding ways to deceive Google can cause you to lose focus and time on your site.

4- Your best friend becomes your biggest enemy!

Google is our good friend! Yes, we will not have a chance to succeed in SEO until we believe in it. We and Google both pursue the same goal, user satisfaction. Whenever we take the path of user satisfaction, we are actually strengthening this bond of friendship and we will have a better chance of gaining a place in the search results.

Making PBN or any other method that falls into the category of black hat SEO puts our site in the face of Google and its quality standards, and over the years Google has proven time and time again that the enemy is dangerous and ruthless.

Do you have the right to choose, do you consider Google your friend or do you intend to be hostile?

How to be a Google friend?

If he asks you this question, I must congratulate you, because you are on the path to growth and success. To be a good friend of Google, we must first think about how to meet the needs of users and answer their questions.

We call the set of activities that are in the path of user satisfaction and improving the site’s ranking the so-called white hat SEO, in which we have introduced the most important techniques in a collection of articles. To get acquainted with these methods, we suggest that you read the series of articles on Wisima in the field of white hat SEO.

Which route do you think is shorter and easier to reach? What did you think of the most after reading this article? Starting a strong PBN or pursuing white hat SEO strategies?

PBN FAQs

Why is everyone thinking of producing PBN backlinks?

A factor that makes everyone thinks that something like PBN can save SEO is backlinks. This misconception suggests that any backlink can add value to a page or site. Why wrong? Because Google no longer only cares about the quantity of links and also considers the quality of the link.

Cases such as the following are considered as link quality assessment:

How relevant is your backlink to your site?
What is the validity of the domain of the site that gave you the link?
Is that site’s spam score high?
And …

What exactly is a PBN backlink?

In this way, the site administrator creates a collection of different blogs and sites and puts content related to the topic of your site in them. These blogs will gain credibility and status over time and will be a good space for linking to the main site. When these blogs rank better, the site that links to them also has a better chance of gaining a high position.

Is PBN always effective?

A PBN is like a double-edged sword that can be our most important tool in tough competition, but if we don’t use it properly, it may land on our site and our business. So before we build a pbn backlink without knowledge, let’s learn more about the basic and unprincipled methods of this method. We have written this article to meet your needs.

How does Google identify and fine-tune PBN backlinks?

The domains are all in the name of one person
Link network sites are located on a host or server
The domains you buy are working with new nature and content
Contact information and site branding change or are similar

and You can read the rest in the article.

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